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3 Reasons Every Small Business Should Start A Newsletter

Newsletters are powerful marketing tools. They allow you to increase sales, build relationships, and help you understand your audience.

1. A Newsletter Can Increase Sales

Newsletters are a major tool for increasing sales. They can introduce new products, give specific discounts, and target customers based on their activity. Every situation from holidays to abandoned checkouts presents new opportunities. Because of this, they have proven to drive more potential customers to commit to buying.

2. A Newsletter Can Build Customer Trust And Relationships

Newsletters allow you to provide value to your customers in return for the right to communicate with them. Exclusive content, promotions, and resources are great ways to provide this value. If you stay consistent in providing value to your customers, they will come to trust your brand.

3. A Newsletter Can Help You Better Understand And Engage With Your Audience

Newsletters can categorize your subscribers into segments based on their interactions. With a newsletter, you can find out a variety of information. They can tell you which customers are new and which haven’t been active in a while. Or they can tell you who is interested in buying and what they want to buy. This information then can be used to send specific emails to each customer aimed at accomplishing your mutual goals. Sending specific emails to your customers based on their needs is a great way for you and them to get what you want.

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In Conclusion

Newsletters are powerful marketing tools. They allow you to increase sales, build relationships, and help you understand your audience. Stay tuned for an article coming soon about various options and how to set one up. Can’t wait that long, get in touch and ask me questions!

The Authors

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Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

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Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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