6 Effective SEO Tips For Higher Search Engine Rankings

Search engine rankings are important for increasing website traffic. Learn more with these six SEO tips I handpicked.

A breakdown of Search Engine Rankings and SEO

what are search engine rankings?

Search Engine Rankings are the positions web pages have under a specific search. When you Google something like “how to bake a cake” you get a variety of results that come up on your computer. This might include ads from bakeries, recipe blogs, kitchen equipment, and more. The order in which you see these results from top of the page down are due to search engine rankings.

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website to increase its ranking under specific searches. The goal of SEO is to attract more organic traffic to a website. Editing content, meta tags, links, and other elements on a web page are key parts of SEO.

how Does SEO impact Search Engine Rankings?

SEO impacts search engine rankings by helping websites establish credibility on certain topics. When a website becomes an authority on a topic, this causes them to rank higher in search results. Achieving these rankings can lead to increased brand awareness and more business opportunities.

1. implement relevant keywords

What Are keywords?

Keywords are specific words or phrases used to communicate with search engines. Copywriters strategically place these in a web page to categorize their page by the topic of its content. These placements include the title, meta tags, headings, body text, and more. Backlinko has a great in depth-explanation of this that you can find here.

How keywords impact search engine rankings.

Including relevant keywords in your web pages is a major part of SEO. By placing them strategically throughout your content, your web page is more likely to come up under relevant searches. When you use keywords correctly, users who search for topics related to your content are more likely to find your page.

2. Target your title and meta description

what is the title and how do i use it For SEO?

The title of a web page is the main headline that appears in search engine results. This should accurately describe the content of the page and include any relevant keywords to the topic. A good title can help users understand what the page is about and encourage them to click through to the site, boosting rankings.

How keywords impact search engine rankings.

The meta description of a web page is a brief summary of the content of the page that appears beneath the title. This should provide a concise overview of what the page is about and encourage users to click on the link. Like the title, a meta description should also include relevant keywords. This can provide important signals to search engines about the content of the page, impacting its ranking.

3. start an SEO blog

Starting a blog is one of the fastest and easiest ways to improve your search engine rankings. Consistently publishing blog posts on your website affects your ranking in a variety of different ways.

How blogs can impact search engine rankings

  • Fresh Content: Blogging regularly shows that you are actively involved in maintaining your website. Search engines favor fresh content, as it gives users the best up-to-date results. Because of this, they will be more likely to suggest websites that consistently publish new posts.


  •  Keywords: The more posts a blog has, the more keywords a website can rank under, increasing opportunities for traffic.


  • Backlinks: Blogging can also help you generate backlinks (links from a separate website leading to your website). When other websites link to your blog posts, it signals to search engines that your content is valuable and trustworthy.


  • Social Media: Blogging also provides content to share on social media channels. By promoting your blog posts on your social media, you can attract new visitors to your website. Increasing traffic this way can directly lead to improving your search engine rankings. 

4. Implement internal and external links

what are internal and external links?

Internal links connect one page of a website to another page within the same website domain. These links help search engines to understand the structure of the website. Internal links highlight important pages and provide information to users.

External links are links that connect one website to another website. These links are often used to provide outside resources to users, as well as build relationships with other websites within a niche.

Why is This Important?

Providing internal and external links can help with SEO in several ways.

Internal linking helps engines understand the relationship between web pages and how they fit into your website. This can boost your authority and visibility in search results. 

External linking can boost your website’s credibility and authority on a subject. When you link to other reputable sources, you signal to search engines that your content is valuable and informative. This can help to improve your rankings.

5. Optimize the speed of your website

Speed optimization is the process of improving a website’s loading speed and performance. This involves various techniques to reduce the website’s load time, improve server response time, and reduce page sizes.

 Speed optimization techniques include minimizing the use of large images, optimizing code and scripts, reducing the number of HTTP requests, enabling browser caching, using content delivery networks, and more.

how does this affect search engine rankings?

Speed optimization is essential for SEO because website speed is a major factor when ranking in search results. Websites with faster loading times result in more traffic, higher engagement, and better conversion rates. 

 Additionally, website visitors are more likely to stay on a website that loads quickly and has a smooth user experience, improving engagement and reducing bounce rates.

6. encourage your users to stay on your site longer

There are several ways to encourage users to stay on your website longer: 

  1. Provide valuable content: One of the most important ways to keep users on your website is to provide high-quality and engaging content. Content that is relevant, up-to-date, and informative gives users a valuable reason to remain on a website.
  2. Make your website easy to navigate: Organizing your website well makes it easy for users to find what they are looking for. This encourages them to continue using your site.
  3. Use engaging visuals: Use visuals such as images, videos, and infographics to make your content more interesting and boost engagement.

Why does how long someone stays on my website impact my rankings?

It is important that your users stay on your website longer because search engines consider user engagement as an important factor in determining the quality and relevance of a website.

If users quickly leave your website after accessing it, it could indicate to search engines that the website does not offer valuable content. This can negatively impact its search engine ranking. If users stay on your website for longer, it can signal to search engines that the website is providing valuable content. This in turn can positively impact its search engine ranking.

SEO Google search

In Conclusion

An impactful business goal is to target what potential customers are searching for. With SEO, businesses increase their likelihood to appear at the top of those searches. This can lead to increased organic traffic without the need for paid advertising.

SEO is an important marketing strategy for businesses and websites of all sizes. It can help to drive in more traffic, leads, and revenue, and establish credibility within a specific industry or niche. This is why we offer custom SEO in our services.

Looking for more tips? There are more to come. In the meantime, check out this article from backlinko that covers SEO tips we’ve covered as well as one’s we haven’t.

The Authors


Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

A headshot of lauren howey

Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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