Introduction
With the ever-changing nature of trends and platforms, social media marketing can seem like an uphill battle. Trust me, I’ve been there. That’s why my sister handles most of the work while I code! However, overcoming the fear and jumping in can become a huge favor to your business. Let's dive into a few reasons why.
Reason One: It Can Help Grow Your Customer Base
Social media platforms, like Facebook and Pinterest, have the advantage of catering to billions of active users across the world. When you market on social media, you are accessing a vast audience that, with the right strategies, could turn into potential customers.
When you limit yourself to only posting on a website blog, or by sending out physical fliers in your area, yes you can see some conversions but it is really narrowing down the possibilities. You are going to want to take every opportunity you have as a business owner to get in front of people, maximizing your chance to find potential customers and lifelong supporters of your business. Posting to social media platforms (most any, but we suggest including some of the biggest hitters!) gives you so much more ability to reach a huge audience and potentially skyrocket the amount of success your business can achieve.
Reason Two: It Can Increase Website Traffic
Social media is a valuable source for website traffic and visits to your online store. When you link to your website, blog posts, or products to your social media posts, you can drive interested traffic straight to where they need to be to engage with your brand. This can lead to more sales, more readers, and more engagement overall!
Be sure to have your website linked to the bios of your social media, and to link it directly in posts on whatever platforms allow (like Pinterest or Bluesky). And, encourage people to go visit your site with a CTA (Call to Action)!
Reason Three: It Boosts Audience Engagement
Social media gives you a universal and down-to-earth way to get in touch with your customer base. You can receive messages and comments that give you valuable insight on how you customers feel about your brand. This insight can give you the ability to make informed decisions on your next marketing strategies and decisions.
Whether it's helping you strategize, provide customer service, or have a conversation that converts a lurker to a real purchasing customer, all the ways you can engage with other humans on social media provide ample opportunities to scale your business' success.
Reason Four: Promote Products
Social media can provide a cost-effective way to promote yourself without traditional advertising. Creating posts or running small-budget ad campaigns can bring in customers without breaking the bank!
For regular posting, it is absolutely free, which you should take advantage of. On many platforms you can post about your business in the form of pictures, designed graphics, edited videos, and so much more at absolutely no cost. As you get better at this, it might even be more lucrative than paid ads!
And for small ad campaigns, you can set clear limits on how much you are willing to spend on most platforms to ensure you are staying well within your budget. These help boost your posting in front of more eyes, utilizing the paid feature as a way to guarantee more views to your offerings.
In Conclusion
There are many reasons marketing on social media is a great thing to get into! Stay tuned for when I get my sister to tell you how all of this actually works and walk you through it. In the meantime, feel free to get in touch with any questions. ;)
Thanks for reading,
Meagan
