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4 Reasons Every Business Should Market On Social Media

Social media can help you grow your customer base, increase website traffic, promote products, and increase engagement with your audience.


With the ever-changing nature of trends and platforms, social media marketing can seem like an uphill battle. Trust me, I’ve been there. That’s why my sister handles most of the work while I code. However, overcoming the fear and jumping in can become a huge favor to your business. Here are a few reasons why.

Reason One: Grow Customer Base

Social media platforms, like Facebook and Pinterest, have the advantage of catering to billions of active users across the world. When you market on social media, you are accessing a vast audience that, with the right strategies, could turn into potential customers.

Reason Two: Increase Website Traffic

Social media is a valuable source for website traffic and visits to your online store. When you link to your website, blog posts, or products, you can drive interested traffic straight to where they need to be to engage with your brand. This can lead to more sales, more readers, and more engagement overall.

Reason Three: Audience Engagement

Social media gives you a universal and down-to-earth way to get in touch with your customer base. You can receive messages and comments that give you valuable insight on how you customers feel about your brand. This insight can give you the ability to make informed decisions on your next marketing strategies and decisions.

Reason Four: Promote Products

Social media can provide a cost-effective way to promote yourself without traditional advertising. Creating posts or running small-budget ad campaigns can bring in customers without breaking the bank.

various social media logos pinned to a board

In Conclusion

I hope I have demonstrated why its important for you to consider marketing on social media. Stay tuned for when I get my sister to tell you how all of this actually works and walk you through it. In the meantime, feel free to get in touch with any questions.

The Authors


Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

A headshot of lauren howey

Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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