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5 more reasons every small business should have a website

Having a website is crucial for success in today's market. Don't miss out on making your business the best that it can be.

An Overview

I previously touched on this topic in my first article “5 Reasons Every Small Business Should Have A Website”, so feel free to check that article out first and come back here. I’ll save your spot! For those who want to stick around, I’ll repeat myself: It is incredibly important to have a website if you are trying to compete in today’s internet-centered world. Don’t believe me? Keep reading.

1. a website can provide crucial information to your customers

Let’s face it, helping customers can get overwhelming sometimes.

Part of giving customer service is to be there for your consumers when they have a question or need help. This can be difficult to do when your office is closed or there are too many people on hold for your customer to ask a basic question.

This is another reason why websites are so important. They act as a hub of information for your customer base.

Posting your hours online and creating a Frequently Asked Questions page can give customers the information they need in a way that is easy, accessible, and fast. This not only saves you time answering phone calls, but saves your customers time waiting on hold.

Keeping your pricing, product descriptions, and other basic information on the website can also let potential leads get exactly the information they need before they even act. This often brings them confidence in knowing what they are getting, making them more likely to add something to cart or book that appointment.

2. A website is a central hub for all other forms of marketing

How it works as a hub

There are a lot of ways to market to potential customers nowadays.

We have social media, postcards, brochures, ads, billboards, the list goes on. The great thing about a website is that it can serve as a central hub for all of your other forms of marketing.

When someone looks at your brochure or likes a photo of your product on Instagram, those ads can lead them back to the website. Once there, those customers can go from having interest in a social media post to acting on that interest.

For example: you post on Instagram that you’re having a sale this weekend on one of your products. This draws the attention of a consumer, who clicks on the conveniently placed link to your website. Now they have an online store right within reach that they can buy the product from, no need to get up or stop looking at their phone. This convenience gives them extra incentive to complete the sale.

Having a way to instantly let people act on the interest your ads bring can boost the success of your ads exponentially.

An Added Benefit: Analytics

You also can track interactions with a website in real-time. This means you can get real numbers on who has visited your website.

With the tools built-in to most social media platforms these days, you can track your ads as well. Together, these functions can let you know where most people come from, and to put more focus into your branding on that particular social media platform or ad campaign.

This information is a game changer when it comes to advertising your business, and having a central place to track it makes it easy even for those who aren’t very familiar with technology.

3. Having a website gives you control over your design

When you have a social media page, you usually can put some pictures on your profile, maybe upload a logo, and make some posts. Usually this is about where the control ends for your business, as you are confined within the rules of that social media platform.

These limitations are not present in a website, especially not a custom one. You can create something that perfectly represents your brand, includes the content you want to show your customers, and allows them to interact with your business in a more organic way.

Businesses that keep everything on one social media platform can really confuse their customers. Instead of using social media for marketing, they try to operate off of it. This ends up with too much information crammed into one space, which looks messy and unprofessional.

When your social media is over-saturated with business hours, announcements, products, several links to different pages for handling customer service, and more, all of which are hard to navigate, it ends up hurting more than helping.

Having a website can allow you to organize the information you want to display, making it more accessible to your customers.

4. Having a website can expand your physical location and reach

Think about your current customer base. If you’re a small company you probably depend on mostly locals in your area for business.

While some physical locations (placed in the right part of town) can get some great traffic, not everyone is so lucky. Having a website instantly expands the reach you have to people around you, even those outside of the local area.

Websites also allow tourists to view your business before even traveling to your area. If they like what they see, you might become part of their itinerary rather than a random shop they pass by.

And this isn’t even the best part. If you have products you’d like to sell or services that can be done online, you can start making profits from all over the world through your website. If your business has a radius in which it can travel, you can reach customers all throughout that radius online. This expansion of reach can help businesses find more customers that they otherwise would have missed.

5. Websites allow you to compete in your market

When someone searches restaurants in their area, a good nail salon, a bookshop, etc, you want to be the one that pops up on their phone, not the one they missed when driving by on the way to the place Google Maps suggested they go.

Companies with a website have a much better competitive edge than companies who don’t. This makes creating a website especially important, as it already puts you ahead of many other small businesses the minute you make one.

A picture showing analytics used by a small business website

In Conclusion

Having a website is extremely important these days, I can’t stress it enough. Websites give you a competitive edge, more time to yourself, a better relationship with your customers, more capabilities as a company, more control over your brand…the list goes on.

This makes it one of the most important things you can do for your brand, and you can get started today. It may seem like a complicated task, but there are plenty of resources out there that can make it easy. I’ll do a shameless self-plug here and mention that my own small business does just this. I have a passion for making websites for local companies that aren’t sure where to start. But even if I’m not your cup of tea, I encourage you to go out there and put your business online. You and your brand deserve it.

The Authors

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Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

A headshot of lauren howey

Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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