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8 Things To Do Once You’ve Published Your Small Business Website

Figuring out what to do once you've published your small business website can seem complicated. Here are a few ideas to get you started.

An Overview

You have just published a website for your small business. You might think now is the time to leave it alone and let it generate traffic. However, in order for your website to reach its full potential, you need to consistently be maintaining and improving it. So, what should you do next? You could let it sit there, or you could take the following steps to ensure its success and maximize its potential impact on your business.

1. Start Marketing on social media

Social media is an excellent platform for advertising your website. With billions of daily users, social media provides a high-volume place to find both organic and paid traffic. By posting short, attention-grabbing captions, images of products, and other types of engaging content, you can attract potential customers and direct them to your website, increasing your online presence and growing your business. To make the most of your social media advertising efforts, be sure to link your website to your social media posts.

2. Create a Professional email address using your domain

Creating a professional email address is essential when establishing credibility with customers. Long email addresses that do not match your company’s name or website can make customers hesitant to open your emails. This can be corrected by using an email address that matches your website’s domain name. Doing so makes your business appear more professional and trustworthy. Most hosting applications offer a few free email addresses under your domain name, with the option to add more using paid services. Another option is to use Google Workspace to create an email server using your domain name. By using a professional email address, you can make a positive impression on your customers and improve your business’s online reputation.

3. Start Posting content regularly

Posting regular content on your website is crucial to keep your visitors interested. Seasonal advertisements, employee appreciation posts, and company news are just a few reusable content ideas for your website. Consistently posting new content also helps improve your website’s search engine ranking, making it more visible to potential customers. It can also encourage repeat visits and potentially lead to increased sales. This makes it essential to have a content strategy in place to ensure that you’re regularly publishing relevant and interesting content on your website.

4. Get your website indexed on Google

Getting your website indexed on Google is crucial for the success of your business. Being indexed allows your potential customers to find and access your website easily. If your website is not indexed, users searching for your products or services online may not be able to find you, which puts you at a disadvantage against your competitors. Just like SEO, indexing is also essential for organic traffic and free advertising. Therefore, it’s important to ensure your website is indexed by following basic practices. Here is a helpful tutorial to get you start

5. Make your website more accessible

Ensuring that your website is accessible to those with disabilities is crucial for both ethical and practical reasons. Failing to make your website accessible can limit your potential customer base to those without disabilities. Not only is this unethical, it also causes your website to fail basic internet standards. Failing to meet these standards can negatively impact your search engine rankings, and make you lose out on customers. Search engines and users alike view accessible websites as more trustworthy and reliable. To get started with making your website accessible, you can use online tools such as the free scan available here. The scan can evaluate your website’s accessibility standards and offer tips on how to improve your website’s accessibility. Demonstrating your commitment to being inclusive is not only ethical, but can expand your customer base.

6. Start Optimizing your website using SEO

Search Engine Optimization (SEO) is crucial as it determines how often your website appears in search engine results. By optimizing your website for search engines, you can increase your organic traffic and reduce the need for costly advertising campaigns. Good SEO practices can also improve the user experience for visitors to your website. This makes it easier and faster for them to find the information they need. If you’re new to SEO, check out my previous article for some helpful tips to get started. With a solid SEO strategy in place, you can drive more traffic to your website and grow your online business.

7. Set up A recurring backup solution

Setting up a recurring backup plan is essential for any website owner. Websites are vulnerable to many issues, such as accidental deletions or introduction of bad code. By having a backup plan in place, you can quickly restore your website if anything goes wrong. This can save you a significant amount of money, time, and effort spent trying to fix the problem manually. Most hosting platforms have built-in options for backup solutions, and there are many other services out there. You can even manually back up your website if you feel confident in your technical abilities. Whatever you choose, make sure to establish a regular backup schedule to ensure that your website’s data is always secure and up-to-date. 

8. Set Up Analytics

Analytics provides valuable insights into where your website traffic is coming from. By tracking how visitors find your site,  (social media, ads, etc.) you can analyze what is bringing the most people to your website. This can help you identify which marketing strategies are working well and which ones need improvement. Once you have this information, you can make better decisions on where to place your time, effort, and money, which can save you from wasting your resources on dead trails. Ultimately, using analytics to track your website’s traffic sources is key to maximizing the success of your online business.

A picture showing analytics used by a small business website

In Conclusion

Each of these steps plays an important role in ensuring your website’s success. By following these steps, you can not only increase your website’s visibility and credibility, but also provide a better user experience for your customers. This, in turn, can lead to increased sales and growth for your business. Don’t let the hard work you’ve put into your website go to waste, set up a plan to maintain it today.

The Authors

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Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

A headshot of lauren howey

Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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