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6 Features Every Business Should Include In Their Website

Website features (when done right) can help you accomplish tasks that are beneficial to both you and your customer base.

a quick overview

why does it matter what i put in my website?

Your website performs a variety of tasks for you every day. First, it serves as an online brochure; promoting your brand and convincing potential customers to work with you. Second, it facilitates communication between you and your customers through features like contact forms. Finally, your website provides a platform for customers to take action. This action can include booking appointments, calling your business, or making purchases from your online store. Therefore, it’s crucial to include features in your web design that cater to each of these functions while maintaining a cohesive and straightforward website.

What should i include in my website?

Your website can serve multiple purposes depending on the features you include in it. In this article, we are going to discuss several crucial features that you should consider incorporating into your website. Without further ado, here are six essential elements that can enhance the effectiveness of your website. Here are my six picks for what you should be including in your website.

1. a call to action

What is a call to action?

A Call To Action, or CTA, is a prompt that encourages viewers to take a specific action. This could include filling out a form, making a purchase, or booking an appointment. CTA’s are widely used in marketing to persuade potential customers to act on their interest in a particular service, product, or idea. For instance, a doctor’s office website may have a CTA with a button that reads “Book an Appointment Today” to encourage visitors to make an appointment using their booking software.

Why is it important for my website?

A Call To Action is one the most important elements of your website because it turns your website into a lead-generation tool. This is why I recommend not only including a CTA, but maximizing its effectiveness by placing it prominently on the front page where it will catch the visitor’s eye.

2. a mission statement

What is a mission statement?

A mission statement is a concise statement made by an organization or company that encapsulates its purpose and objectives. It typically includes the core values of the organization as well as its reason for existence. The main aim of a mission statement is to communicate the values, goals, and purpose of a company to its customer base.

Why is it important for my website?

A mission statement is crucial as it provides your customers and employees with a comprehensive understanding of your company’s purpose and values. This, in turn, helps to build trust between your customer base and your brand, encouraging collaboration. Additionally, a mission statement can serve as a reference point for other content on your website, such as a deeper dive into your company’s origin story. By maintaining a clear and consistent mission statement, you can effectively communicate your brand’s unique identity and distinguish yourself from competitors.

3. social media links

Social media links allow your users to engage with your brand across multiple platforms, which can reinforce their desire to continue working with you. This means that you can connect with your audience on a deeper level and provide them more value.

These links can also provide convenient communication between you and your customers. For instance, users can contact you through direct messages, comments, or reviews on social media.

Finally, they increase the visibility of your brand. When users share your social media with their friends, it can bring more traffic back to your website. Additionally, social media links introduce “outbound links” which help bring your website higher on search engine searches. This can improve your online presence and reach a wider audience.

In conclusion, social media links have several positive effects on your business. These include building your online presence, driving engagement and leads, and connecting better with your audience. By including social media links to your website and regularly updating your social media channels, you can create a strong online presence and improve your business’s success.

4. a contact form

Having a contact form on your website is essential as it enables customers to communicate with your brand directly. Whether you have a small business that operates mostly in person, or a massive online shop, providing customers with a way to get in touch with your company is crucial. A contact form allows them to express their concerns, ask questions, or provide positive feedback in a personalized manner.

Not every business needs a fancy online booking system or store, but if you don’t have one, a contact form is an excellent way to give your customers a chance to communicate with you. They can use it to book appointments, express interest in purchases, or set up consultations. A contact form can help you to build trust with your customers, which can improve your business’s reputation and success.

In summary, including a contact form on your website is an effective way to give your customers a way to connect with your business. Whatever business you run, a contact form can improve your customer experience, build trust and rapport, and help increase customer loyalty.

5. a privacy policy

What is a privacy policy?

A Privacy Policy is a legal document that informs users of the data your business collects about them, how it is used, and how you protect that information. It can also act as a consent form that ensures that you are collecting data lawfully and transparently with the consent of your custom

Why is it important for my website?

The primary reason why your business should have a Privacy Policy is simple: it is most likely legally required. This could be due to the privacy laws in your region or requirements from third parties. Apple, for instance, often requires these policies in order to publish apps on their platform.

However, even if your business is not legally obligated to create a Privacy Policy, it is still vital for the safety of both your company and customers. A Privacy Policy can protect your brand from liability in the event of a data breach or other related incident. It shows that you have made a reasonable effort to protect your user’s information, but also highlights your inability to control the internet.

Additionally, a Privacy Policy can provide transparency between your business and your customers. This transparency fosters trust and credibility, which can help to retain existing customers and attract new ones. By establishing clear guidelines on how you collect and handle user data, you can build a positive reputation and strengthen your brand.

In summary, having a Privacy Policy is critical for your business. It helps you comply with legal requirements and protect your brand from liability, while also promoting transparency and trust with your customers. Even if you aren’t legally obligated to have one, it is still wise to create a Privacy Policy to safeguard both your business and your customers.

6. a frequently asked questions section

Including a section on your website that is dedicated to Frequently Asked Questions (FAQs) can be incredibly helpful for both your customers and employees. Communication is crucial, and providing answers to commonly asked questions can benefit your business in several ways.

A FAQ section can save you and your employees valuable time that would otherwise be spent repeatedly answering the same questions. On the flip side, it can save your customers time and effort by providing them with immediate access to the information they need, without having to reach out to your business.

Additionally, these sections can provide transparency and build trust with your customers. They allow you to address common concerns and issues that your customers may have, demonstrating that you are proactive in addressing their needs and committed to providing excellent customer service.

For example, American Airlines has an extensive FAQ section on their website that offers detailed information on a range of topics such as booking flights, baggage allowances, and more.

In summary, a FAQ section on your website is an effective way to save time, improve communication, and build trust with your customers. By addressing common questions and concerns, you can demonstrate your commitment to excellent customer service and provide a positive user experience.

business website

In Conclusion

Your website can serve several essential functions for your business, and it is crucial to incorporate features that enable you to achieve each of these functions effectively. Although we’ve covered only a few of them today, there are many more features that can help you generate leads, save time, and enhance customer satisfaction. This is why at Sproutouts we strive to pinpoint our client’s exact needs and include features that cater to their specific business models.

I hope this article has provided some valuable insight into some of the most crucial features for your website. By incorporating them, you can create a more effective online presence that will ultimately benefit your business.

In conclusion, it’s important to regularly evaluate your website and identify ways to improve its functionality. Doing so can help you optimize your website to better meet the needs of your customers and achieve your business goals. Thank you for reading, and I hope you consider implementing some of these features into your website today!

The Authors


Meagan Howey

Meet Meagan Howey. She is passionate about helping businesses reach their full potential through the power of innovative websites. Aside from working with her clients, Meagan is also dedicated to sharing her knowledge and expertise in the web development industry.

A headshot of lauren howey

Lauren Howey

Meet Lauren Howey . She handles the business side of things, as well as social media and marketing. As an artist, Lauren creates the color palettes and does fine tuning for each website created by Sproutouts.

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