It's important to consider email marketing when growing your business, as it's one of the best ways to directly reach and remain top of mind for potential customers! Here we lay out a few reasons why creating an email newsletter is a fantastic way to grow your business.
So, What Is An "Email Newsletter?"
An email newsletter, plainly put, is a written letter in the form of email that you send to a list of addresses on a regular basis. These can be sent once per month, once per week, or even some businesses send one per day. The length of time between newsletters really depends on the type of business, how many people are on the list, and how to best provide value - ensuring viewers aren't overwhelmed.
We plan to expand on the best ways to put together an email newsletter in a future blog post, detailing visuals, length suggestions, best platforms to utilize when creating and sending, and more! So be sure to stay tuned and sign up for our newsletter if you are interested in updates! And if you do, you will even get to see an example of how we put ours together design and copywriting wise.
But for now, let's start by getting into the reasons this is so beneficial for your business, so you can make an informed decision on whether or not you want to go down the email newsletter marketing path!
1. A Newsletter Can Increase Your Website Traffic
By sending promotional emails to your subscribers that lead them to your website or online store, you can drive more traffic to your website, which can help with sales, SEO, and conversions. Although it can be great to utilize social media and platforms like Pinterest to generate website traffic, those are often extremely competitive. You are relying on an algorithm to push your content out to potential customers, and then hoping that they will choose to click on your post and visit your site amidst a feed full of other shiny posts and options.
With an email newsletter, you are sending emails directly to the inbox of potential customers. This allows a guarantee that it will fall before their eyes without the fight of an algorithm. And because they chose to sign up for your newsletter, you already know they are interested! Therefore getting more website traffic from each newsletter you send out will be a breeze - utilizing "CTA"s or Call to Action's of course to encourage them to click and see what's new on your site.
2. An Email Newsletter Can Increase Your Social Media Following
We talked a little while ago about why you should be marketing on social media (click here to see how we use our blog in tandem with Pinterest!) Social media marketing is important for many reasons, and definitely something you want to be keeping up with.
The great thing about an email newsletter is that you have multiple opportunities to encourage your viewers to interact with and follow your social media accounts. This helps you combine your following and utilize these interested parties to support many different areas of your marketing.
For example, let's say you run a blog and many visitors came across it from a google search. They loved your content, and decided to sign up to your newsletter to keep up with you. However despite catching these people's interest, at this time there is no "social media proof" of these followers, so essentially to the outside world has no idea of your newfound popularity. When you encourage these new viewers to check out and follow you on social media, it may boost a large following headed to your social media accounts! This is not only great for "social proof" that people love your business, but the newfound traffic to your social media will also help tell the algorithms to boost your content to more new viewers on the social media platform as well.
3. An Email Newsletter Can Keep Your Customers Up To Date
You can keep your customers up to date with your newest product launches, holiday deals, and latest good reviews by sending them newsletters. This gives them reminders that you exist and why they subscribed to you in the first place, and can lead to them engaging with and buying from you after seeing your updates.
A great thing for you to offer are special promotions or discounts that are exclusively gained through reading your newsletter. If you advertise this correctly, you can encourage many more sign ups to your newsletter from people interested in gaining those promotions. This gives you a direct avenue to keep yourself top of mind for everyone signed up, and promote potential repeat buys or gain that first sale from potential customers on the fence.
And for those who take advantage of the promotions/discounts, this allows you to gain sales you otherwise would not have!
4. Customer Retention
It can be hard to get new customers to stick around, and newsletters are great for retaining customers and getting them to continue engagement with your brand instead of leaving after one purchase. Abandoned checkout emails, "no-activity-in-a-while" emails, and updates like holiday promotions can keep your brand in the forefront of customer's minds. This encourages their repeat business and allows you to add to your loyal returning customer base!
In Conclusion
Here were a few of our top reasons, but there are SO many reasons to start an email newsletter that we will expand on again in the future! Your email newsletter can help you gain trust with customers through storytelling, help you track data and effective strategies, and so much more.
To conclude, an email newsletter is a powerful marketing tool that allows you to increase your website traffic, increase your social media presence, and keep your customers up to date. If you want to retain your customers and encourage their repeat-business, then don’t wait around. Go make a newsletter!
